I’m a marketing all-rounder, with over 5 years experience in the industry.

Work Experience

Marketing & Communications Officer

Aspendale Gardens Community Service (AGCS) | 2023-2025

  • Managing marketing strategy for over 30 programs and creating campaigns on all marketing platforms (social media, emails, websites, brochures and physical signage).
  • Managing marketing budget and reporting on paid marketing outcomes.
  • Devising social media campaigns (graphic, video, and written content) and running paid advertising campaigns on Meta Business Suite.
  • Set up email marketing system, built mailing list, and created e-newsletters with an average 65% open rate and 17.5% click through rate.
  • Maintaining website and redesigning website to ensure better web flow, accessibility and work flow.
  • Supporting Programs Manager to plan and deliver events. Delivered launch event for new ‘Dads Place’, attended by over 100 dads and 200 children.
  • Maintaining consistent relationship with external platforms: school newsletters, local media, local council channels.
  • Managing stakeholders, including sponsors and partners. Developed a relationship with the City of Kingston Maternal and Child Health team for our new Dads’ Place program, leading to a $500 fresh fruit sponsorship and a health professional regularly attending our Dads’ Playgroup for free.
  • Writing for reports & grants, currently writing National Science Week grant application and 2025 Annual Report.
  • Monthly reporting to board of management and reporting for sponsorship and grant acquittal.

Freelance Marketing Consultant

Rawlley Business Solutions | 2021-2022

  • Created website, business card, flyers, and set up mailing system.

Communications Assistant

Melbourne School of Psychological Sciences (MSPS), The University of Melbourne | 2020-2021

  • Created copy and graphics for Facebook, Twitter and YouTube.
  • Managed and wrote internal and external newsletters (Mailchimp).
  • Pitched and delivered a video series on current students.
  • Supported manager to respond to media alerts and write articles.
  • Responsible for regular website updates (Matrix CMS).
  • Conducted a website review for improved UX and back-end asset management.
  • Collaborated with team to deliver strategy.

Marketing & Administrative Assistant

Hartwell Dentistry | 2019-2020

  • Devised and delivered marketing strategy.
  • Created copy and graphics for social media.
  • Pitched and delivered video shorts campaign.
  • Pitched and delivered in-person community engagement for ’10 years at Camberwell’.
  • Responsible for various admin tasks: managed appointment calendar, set up system to manage and track debtors, restructured payment plan system.

Technical Skills

Writing

Experience: Writing & editing for social media, e-newsletters, reports, grants & articles.

Graphic Design

Technical skills: Adobe (InDesign, Photoshop, Fresco), Canva, Krita, Figma, Design Principles.

Videography

Experience: filming, editing & subtitling for interviews, panel presentations and process-based videos.

Networking

Experience: pitching programs to new partners, identifying areas to grow networks & managing sponsors.

Web Design

Technical skills: HTML / CSS, Matrix CMS, WordPress, Wix & Squarespace, Web Design Best Practices, SEO & Google Ads.

Event Management

Experience: Resource management, budgeting, running programs & acquitting grants.

Soft Skills

Team Player

At AGCS I’ve work with the kinder team, office staff, local council, sponsors & external providers.

Communicator & Storyteller

At Hartwell Dentistry I’ve had to translate scientific jargon into readable posts.

Dynamic

At AGCS I’ve simultaneously delivered campaigns across different platforms and for different programs, all as a part-time worker (0.4FTE).

Attention to Detail

This website has custom CSS code which could break the site if a single punctuation was missed!

Problem Solver

At Hartwell Dentistry I noticed poor documentation for debtors, so created a new payment plan system.

Self Starter

At MSPS I pitched and delivered an International Women’s Day newsletter special edition.

Education

Bachelor of Arts, The University of Melbourne | 2018 – 2021

Major in Creative Writing and Philosophy.
Weighted Average Mark: 86.

With this degree, I’ve developed skills to: dissect dense texts to find key concepts, develop and write sophisticated arguments, write difficult concepts clearly and concisely, write creatively to achieve identified goals, write creatively across a variety of forms (poetry, short fiction, essays), create multi-media projects with images, videos and writing.